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Online Small Business Workshop Services




Last Edited
April 14, 2003

> Marketing Basics

Many people consider marketing to be promotion, advertising and all the selling techniques used to get someone to buy a product. However marketing is much more.

A marketing approach to business begins with the customers needs and involves designing the entire enterprise around fulfilling those needs. Decisions about the product's design, sales outlets, the price, the service level and where to advertise are made with a solid understanding of who the customer is and what they are looking for.

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