PLAN CONTEST Suggested Business Plan Guidelines
At the Canada /
British Columbia Business Services Society, we understand
that business planning is not an exact science. What is included
in your business plan will be dependant on your specific business.
The following is
meant as a guideline only:
Summary summarizing the key points of your business
plan in one or two pages;
Overview which introduces the reader to your business;
of Products and / or Services;
of Key Management, Staff and / or Supporting Services;
Market Analysis section which will include
the following sub-categories:
Overview analyzing the industry in which your business
will compete; This should also include a detailed analysis
of Key Competitors as well.
Strategy which summarizes the: Target Market
for your product or service - Who is the audience? Where
are they? How many are there? Are there enough to support
Product / Service
- What is the “Unique Selling Feature” of
your product / service? Why would they come to you instead
of your competitors?
and Marketing – How will you get the
message out about your product / service? Through ads?
Press releases? How much will this cost?
and Positioning – How much will your
product / service cost? What is the “position”
of your product / service compared to competitors? Is
it a “high-end” service or an affordable
Strategies – How will your product /
service reach the end-user? How much will it cost?
Plan – How will the business grow and develop?
What are the key milestones to be achieved?
/ Contingency Plan – Discussing possible
challenges / issues / barriers that the business may face.
These can be external (e.g. economic downturn) or internal
(e.g. less then projected sales)
Plan which includes;
balance sheets, income statements and cash flow statements.
A balance sheet compares what your business owns to
what it owes.
flow statement compares how much money will be coming
in to how much you will be spending.
statement compares your revenues to your expenses to
see if you are going to make money.
for the Business Plan contest, must be a maximum of 25
pages, including title pages, table of contents, financials
and any Appendices.